Our Methodology
A multitude of websites successfully deployed across a variety of domains reflects the quality processes Macquarie IT follows while designing and developing online solutions. We believe in delivering to our clients as quick as possible without any slack in the processes so as to ensure that we ship a complete solution. We deliver quality on time.
Every website that Macquarie IT takes up goes through the following steps before entering the arena of Internet.
Assess
A solution is never complete until the service provider understands the client's requirements thoroughly. Our team of web professionals analyses the business of the client, their current marketing strategies and what they require along with their budgeting constraints. This is the step Macquarie IT lays most importance on as it defines the path for the rest of the lifecycle of the project.
Propose
With complete knowledge of the current state of client's web business, the team picks the best of our products that map to the requirements. Our products range from content management solutions to ecommerce and online business systems to Search Engine Optimisation (SEO) and email marketing solutions. Not just application development Macquarie IT offers planning, design and management services.
Plan
Once Macquarie IT proposes the solution and the client accepts it, the project comes to a stage where requirements turn into tasks to be done. Before actually jumping on to the tasks the schedule of the project is outlined. The various milestones and estimates are defined based on the volume of the project and the size of the team. The efficient execution of this step is vital for ensuring an on-time quality delivery of the project.
Design
As soon as the plan is frozen, Macquarie IT allocates one of our in-house professional designers to the project. It is his responsibility to create a design that provides visual representation of the client's business to their target audience. He collects the brand requirements, images, key communication and whatever it takes to build an efficient graphic design. Our website designs stand clearly ahead when compared to any other website.
Develop
Having a guide in the form of the design, the team of our developers springs into action bringing the visualisation of the designer to reality. Macquarie IT follows the coding standards and guidelines when developing any solution. Not just meeting the requirements but our solutions are also the best when it comes to performance, and our clients can very well second that.
Test
To ensure that the solution developed by the team perfectly satisfies the requirements, a team of testers tests it under all possible scenarios. Till the point the solution is exactly the replica of what was required by the customer in the first step, the code goes in a loop between the development and the testing team. Macquarie IT has a proud history of delivering high-quality solutions every time we deliver.
Launch
With a certificate of quality from the testing team and an approval from the client, the website is ready to be launched. Macquarie IT deploys the website on the servers and again ensures if it works without a hitch. Even after a successful launch if there are any issues our support team can always be contacted for help.
Promote and Nurture
Our job doesn't end at the launch. We don’t just design and develop websites, we market them as well. Macquarie IT's most popular range of products including Search Engine Optimisation (SEO), internet marketing, email marketing and online advertising shoot up the website traffic leading to growing businesses. |
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